About Location Lovingston
Nelson County is using state and federal grant funds (Virginia Department of Housing and Community Development) to launch a Community Business Launch program to support business growth in vacant spaces in the village of Lovingston.
This is a free business training program designed to provide a base of business fundamentals to individuals looking to start or expand a business in Lovingston. Following the completion of the eight-week program, selected individuals will be invited to compete for up to $15,000 in startup grants.
The program is open to all entrepreneurs. Nelson County residency is not required and U.S. Citizenship is not required. Nelson County is committed to equal opportunity for all.
Business Essentials Training and Certificate
The Central Virginia SBDC Business Essentials Training (BET) program offers a robust series for new founders and those with growing businesses. The programming provides for entrepreneurs to launch with confidence or conduct a “Business Health Check” as a foundation for expansion or growth.
Piedmont Pitch participants can earn the Business Essentials Certificate by attending the training sessions, completing homework, and meeting with a SBDC Advisor. These requirements work in tandem with the program to prepare a winning pitch.
Learn more about the Business Essentials Training program and certificate
Location Lovingston Schedule
Application deadline: Mar 15
Location Lovingston Launch: Apr 4, 1:00-3:00pm
Starting Your Business: Apr 11, 1:00-3:00pm
BET 1, Understanding Your Customers and Market: Apr 18, 1:00-3:00pm
BET 2, Pricing, Costs, and Launch Preparation: Apr 25, 1:00-3:00pm
BET 3, Marketing, Sales, and Your Brand: May 2, 1:00-3:00pm
BET 4, Planning for Success: May 9, 1:00-3:00pm
BET 5, Money and Recordkeeping: May 16, 1:00-3:00pm
Pitch Preparation Workshop: May 23, 1:00-3:00pm
Location Lovingston Pitch Competition: June 6
All Location Lovingston sessions will be offered as hybrid events:
In person at the Nelson Center, 8445 Thomas Nelson Highway, Lovingston or online via Zoom
How to Participate in Location Lovingston
Who is eligible to participate?
Existing small businesses or new start-ups opening in the Village of Lovingston.
How to apply
The Location Lovingston application can be found here
How much prize money is available?
Graduates of the Location Lovingston program have the opportunity to pitch for $40,000 in prizes.
Additional information can be found on the Nelson County website
Questions about Location Lovingston can be sent to events@cvsbdc.org or 434-295-8198