Week 3: Understanding Your Customers and Market

Is your business concept the right idea, at the right time for your industry?

Are the features attractive to customers and do they care enough to change current habits?

• Is your addressable market big enough to generate adequate revenue for a successful business? Our research tools can help you decide.
• Have you conducted “customer discovery” for feedback on your offering and to know who will buy and how they will buy?

In this workshop, we talk about industry knowledge, communication with target customers to optimize your product or service offering and honing in on the ideal market(s).

HYBRID event In person for cohort participants at The Nelson Center, 8445 Thomas Nelson Highway, Lovingston or online via Zoom

Register

There is a $10 administrative fee to attend this workshop. Scholarships available – contact events@cvsbdc.org for more information

About Location Lovingston

Nelson County is using state and federal grant funds (Virginia Department of Housing and Community Development) to launch a Community Business Launch program to support business growth in vacant spaces in the village of Lovingston.

This is a free business training program designed to provide a base of business fundamentals to individuals looking to start or expand a business in Lovingston. Following the completion of the eight-week program, selected individuals will be invited to compete for up to $15,000 in startup grants.

The program is open to all entrepreneurs. Nelson County residency is not required and U.S. Citizenship is not required. Nelson County is committed to equal opportunity for all.

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