Week 3:

Marketing, Sales, and Your Brand

Week 3 of the 8 week Scottsville Community Business Launch

In this interactive webinar, we’ll help you better identify your ideal customers and build a successful business around solving their problems. Then we’ll consider the best ways to market your product or service to your specific customers, including how to connect on social media.

Virtual attendance available for entrepreneurs not participating in the cohort program: Register

Participants will join us for the 8 week program featuring 7 workshops, culminating in a pitch competition for the prize money.

Week 1: Main Street Success Might Require Secret Sauce

Week 2: Starting Your Business

Week 3: Marketing, Sales, and Your Brand

Week 4: Launching Your Product or Service and Pricing

Week 5: Business Model

Week 6: Cash Flow, Record Keeping, and Funding

Week 7: Pitch Prep

Week 8: Pitch Competition

Scottsville Community Business Launch FAQ’s:

What kinds of businesses are you looking for?

Most. The Town has zoning that affects where certain businesses can operate, but that’s not hard to answer case by case. Market research and surveys show strong support for restaurants, niche retail like clothing, personal services, and health and medical services. All kinds of creative ideas are welcome!

I already do business in Scottsville. Is this for me?

Maybe. The program’s main goal is to fill vacant buildings and create jobs. It would be great to expand your home-based business to a storefront and hire more staff. An existing business must expand their physical space, or grow their services by hiring two or more full-time employees.

How quickly do I have to open my business?

Your business must be open in town by September 30, 2022. The sooner the better! Summertime tourism is a strong boost in Scottsville.

What kind of data will be collected from my business?

Not much different from your tax filings, and the records will remain confidential. For three years, the Town needs to report to the grant agency about the size of your building, amount spent on equipment, and amount of taxes paid.