Week 5: Marketing, Sales, and Your Brand

Curious about navigating online sales and marketing vs. traditional methods?

• Do you want to explore how to best launch a new product or service?
• Could you use help building the value of your brand and how to communicate how your business is better or different?

In this workshop, we talk about your target customers, tools to connect with them and achieve sales, and how your brand identifies with them and your employees. We also discuss tools and strategies to identify market fit, marketing and sales development, as well as planning and execution.

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About Culpeper Competes

To inspire economic development and job creation in Culpeper, the Town of Culpeper is proud to present Culpeper Competes in partnership with the Central Virginia Small Business Development Center. Culpeper Competes is designed to encourage and develop an entrepreneurial spirit through business development education and mentorships to guide participants through the process of launching or growing their business. 

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