Dan’s Corner: February

Start with the Business Basics: Did you build a marketing calendar for the year?

HAPPY NEW YEAR! As you look to implement your marketing plan for the year; a marketing calendar will help you to NOT chase those shiny objects .

A marketing calendar is an essential tool to strategically plan and execute a marketing plan throughout the year. The calendar offers numerous benefits, including improved organization, better resource allocation, and increased consistency in messaging.

One of the primary advantages of a marketing calendar is organization. By having a clear outline of marketing activities, businesses can avoid last-minute rushes and ensure that campaigns are well thought out and effectively executed, avoid those cool sounding marketing gimics. This helps in maintaining a steady flow of promotions and prevents overlapping efforts that could overwhelm the audience.

Another key benefit is efficient resource allocation. A well-structured marketing calendar allows businesses to allocate budgets, personnel, and time efficiently. This ensures that all marketing efforts are adequately funded and staffed without unexpected financial strain. It also provides an opportunity to align marketing activities with seasonal trends, industry events, and key sales periods.

Consistency in messaging is another important advantage of using a marketing calendar. A structured plan ensures that branding and messaging remain cohesive across different platforms such as social media, email marketing, and advertising. This consistency helps in building brand recognition and trust among customers.

Finally, a marketing calendar allows businesses to track their performance and make data-driven decisions. By reviewing past activities and results, businesses can identify successful strategies and areas for improvement, leading to more effective future campaigns.

By implementing a marketing calendar, businesses can create a roadmap for their marketing strategies, ensuring consistent engagement, strategic spending, and improved results.

Check in next month as we introduce the use of Artificial Intelligence in marketing.

Sample Marketing Calendar Below

Month

Advertising Buys

Social Media

Email Marketing

Quarterly Events

Marketing Budget

January

New Year Promotions

Weekly posts

Customer welcome email

Winter Sale Event

$$

February

Valentine’s Campaign

Weekly posts

Product highlights

 

$$

March

Spring Collection Ads

Daily engagement

Seasonal offers

Spring Open House

$$

April

Digital Ad Push

Weekly posts

Customer testimonials

 

$$

May

Mother’s Day Ads

Weekly posts

Holiday gift guides

 

$$

June

Summer Sale Ads

Daily engagement

Mid-year updates

Summer Customer Appreciation

$$

July

Independence Day Ads

Weekly posts

Special discounts

 

$$

August

Back-to-School Campaign

Weekly posts

Education-themed offers

 

$$

September

Fall Collection Launch

Daily engagement

Customer surveys

Fall Product Showcase

$$

October

Halloween Ads

Weekly posts

Special promotions

 

$$

November

Black Friday/Cyber Monday

Daily engagement

Holiday prep offers

 

$$

December

Holiday Gift Campaign

Weekly posts

Year-end recap

Holiday Customer Event

$$

Annual Spend

 

 

 

 

$$

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Restaurant Revitalization Fund information post

Restaurant Fund Applications Require SAM & DUNS registration

When the Restaurant Revitalization Fund opens on April 8, applicants will be required to provide two key registration numbers that may be unfamiliar to restaurant owners: SAM and DUNS.

This SBA program is expected to receive more applications than it can fund. Applicants should do everything in their power to be prepared NOW. To ensure that you have the required DUNS and SAM numbers when the applications he application process opens and can apply quickly, you need to begin the process now.

Use these documents to expedite the process now.

Here is a webinar the SBDC state office produce about the fund: https://www.youtube.com/watch?v=3Y8-Lebuy4I&feature=youtu.be

Here are the slides from that presentation: https://www.virginiasbdc.org/wp-content/uploads/2021/03/RRF_3.18.pdf

For more on these and other COVID-19 funding options, visit https://cvsbdc.org/covid-19-resources.

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propel square

PROPEL program connecting UVA students with local businesses who need help

The Central Virginia Small Business Development Center and the University of Virginia Career Center have extended their partnership and the PROPEL program.

UVA Students have the opportunity to work together on project teams, solving actual problems for local businesses.

Check out the recent coverage from CBS19 here.

or

See if your business can benefit by applying here.

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Business Trainings

January’s Upcoming Events

New year, more great programming from the CVSBDC! Take a look at these upcoming events where you can learn what you need to help your business succeed.

• Pivoting to e-Commerce Sales – Orange County Businesses: Jan. 5
Learn more about how to set up your website and e-commerce platform for business success. Register HERE.

• Starting Your Business: Jan. 12
We review the steps for a successful start, the registrations and regulations, and the components of sound business planning, including financial projections. Register HERE.

• Finding Opportunities in Federal Government Contracting: Jan. 14
In this workshop, we’ll give an overview of how to find and select the right federal contracts for your company to pursue. Register HERE.

• Starting Your Business: Jan. 28
We review the steps for a successful start, the registrations and regulations, and the components of sound business planning, including financial projections. Register HERE.

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financing your business

Small Business and the Stimulus Package Highlights

DETAILS ARE PENDING BUT HERE IS WHAT WE KNOW NOW.
We await guidance from SBA and opening of bank portals. In the meantime, we recommend preparing your 2019 and 2020 quarterly figures. You can make an appointment for assistance from CV SBDC financial advisors anytime by calling 434-295-8198 or emailing contact@cvsbdc.org.

Paycheck Protection Program (PPP)
• $284 billion has been included for the PPP version 2 (PPP2). The same breakdown of 60% payroll, 40% expenses applies for forgiveness (to be spent within 8-24 weeks); however, additional expenses are eligible within the 40% (such as cloud computing and accounting expenses, PPE and other workplace modification expenses to meet COVID 19 guidelines, and supplier expenses that were necessary at the time of purchase). 
• 501(c)(6) not-for-profit organizations will be eligible. This includes Chambers of Commerce and Destination Marketing Organizations. Must have 300 or fewer employees and be within certain lobbying limits (15% of revenue, 15% of expenses, $1M in expenses).
• PPP2 funds are NOT taxable. 
• PPP2 recipients can receive up to $2 million if they meet the following criteria:300 or fewer employees,have used or will use the full amount of their first PPP loan,can show a 25% revenue decline in any 2020 quarter compared to the same period in 2019.
• PPP2 will permit first-time borrowers from the following groups:            
-businesses with 500 or fewer employees eligible for other SBA 7(a) loans,
-sole proprietors, independent contractors, and eligible self-employed individuals,
-not-for-profits, including churches,
-NAICS codes starting with 72 with fewer than 300 employees per location.
• Borrowers who returned all or part of a previous PPP loan can re-apply for the maximum available to them.
• Borrowers can receive up to 2.5X average monthly payroll, up to $2 million, except for NAICS code 72 entities, which can get 3.5X their average payroll costs, up to $2 million.
• Loan forgiveness for amounts under $150,000 remains simplified.
• To receive forgiveness, the first PPP loan must be exhausted by the time the PPP2 is received.

Economic Injury Disaster Loan (EIDL)
• $20 billion will be used to replenish the EIDL “first advance” program for businesses in low-income communities. New EIDL grants (up to $10,000) will not be deducted from PPP forgiveness.
• Loan eligibility if more than 30% reduction in revenue or in a depressed area.

EMPLOYEE RETENTION TAX CREDIT
• Can apply for PPP and employee retention tax credits (both) if less than 500 employees and revenue reduction of greater than 20%. Up to 50% of wages for 2020 and up to 70% of wages for first 2 quarters of 2021.
LIVE VENUE grant
• Closed live-venues, independent movie theaters, and cultural institutions can access a pool of $15 billion grants, up to $10M. Grant recipients can NOT also get a PPP2 loan.

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Rebuild VA business funding

Rebuild VA funding increased

Governor Ralph Northam recently announced that he is directing an additional $30 million to support the expansion of Rebuild VA, a grant program to help small businesses and nonprofits affected by the COVID-19 pandemic. The additional funds will allow for:

  • expanded eligibility criteria to include businesses with less than $10 million in gross revenue or fewer than 250 employees
  • increased maximum grant awards from $10,000 to $100,000

For additional information about eligible expenses and how to submit an application, Rebuild VA.
To view a helpful webinar which discusses the grant changes and also includes a Q & A session, View Webinar.
If you still have questions or need assistance in completing the application, we are here for you! Please call our Client Services Coordinator, Donna Clark, at (434) 295-8198 to schedule a meeting with one of our knowledgeable Business Advisors.

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Lisa Wood2

SBDC Webinar Outlines Federal Government Contracting

Interested in Federal Government Contracting?

This new webinar from the Central Virginia Small Business Development Center will give you strategies and tips for securing federal business.


Join Lisa Wood, Director of the Virginia Procurement Technical Assistance Center (PTAC), for this informative presentation – a “must” for those who are considering the Federal Government contracting market and want to learn how to prepare for/navigate this huge potential market.  The class offers tips and tricks on how to win Federal business.

Lisa Wood is the Statewide Director of the Virginia Procurement Technical Assistance Center (PTAC) hosted by George Mason University. Prior to that, she served as the Statewide Director with the Connecticut and Ohio PTAC programs and was also Director for the Northwest Commission PTAC in Pennsylvania. Before joining the PTAC community, Lisa was a Procurement Specialist for Bechtel Plant Machinery, Inc. in the Greater Pittsburgh Area. In this role, Wood performed contract administration and negotiation duties. She also recommended bidders, handled issue inquiries, negotiated bids, performed cost and price analysis, and prepared comprehensive letters to justify recommended contract actions.  Ms. Wood holds an MBA from the University of New Haven and a BSBA through Robert Morris University of Pittsburgh where she is also pursuing her PhD in Instructional Management and Leadership.

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capitol

PPP now has a simpler process for forgiveness of $50K or less

The U.S. Small Business Administration, in consultation with the Treasury Department, released a simpler loan forgiveness application for Paycheck Protection Program(PPP) loans of $50,000 or less. This action streamlines the PPP forgiveness process to provide financial and administrative relief to America’s smallest businesses while also ensuring sound stewardship of taxpayer dollars. Learn more:

Contact the Central Virginia SBDC if you need assistance with your PPP loan forgiveness application!

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Cameron Nelson Business Communications and Technology Advisor Central VA SBDC

SBDC e-Commerce Expert’s Website Webinar Featured

Cameron Nelson, the Central Virginia Small Business Development Center’s e-commerce expert, offered tips for small business websites at an October 13 webinar. To get some great web strategy insight, read the story HERE.

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QuadSummit_rgb200

$5K Quad County Business Summit Pitch Competition

The QuadTak Pitch Competition is part of the Quad County Business Summit on November 17 and is available to businesses in the four county region, including Fluvanna, Greene, Louisa and Orange.  To assist companies in preparing their pitch, we are hosting a pitch prep class on October 21 – with a session at 9am and a session at 5pm. 

Register for the competition here.

See the flyer below with info about the competition and the class on 10/21 and sign up here.

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