Founder’s Series Session 2

Get clear up front on your business costs, how to establish prices and project profitability, considering the value proposition of your product or service.

• Are your costs and profit margins designed to reach industry norms?
• Is your pricing strategy appropriate to engage and retain customers?
• Will this business make enough to support myself and/or my family?

In this workshop we discuss effective cost of goods sold management and give you tools to prepare to launch a new product or service.

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Presented by:

Tom Kelly is a versatile, collaborative and customer-focused business leader with twenty years of cross-functional experience in both corporate and small business environments. Throughout his career he has focused on ensuring that how is just as important as what gets delivered for any organization. Tom’s professional career began with a two-year leadership development program at General Electric after graduating from Boston University in 2001. Upon successful completion of the program and achieving his Six Sigma quality certification, he continued exceling at GE for another six years with roles in sales, marketing and salesforce enablement.

Tom made a conscious decision to leave his corporate career in 2018 in order to launch his own small business. Eager to follow his passion for organic food and do something much more hands-on, he launched Rise Bakehouse, an organic sourdough bakery from his home in California. He quickly built a strong consumer and wholesale customer base and learned all the different aspects of small business ownership in addition to sourdough baking. As the pandemic was gaining strength in 2019, Tom and his family made an adventurous move from California to the East Coast via a ten-month RV trip across the country. During their time on the road, he and his wife assumed the role of co-teacher to their two children while traveling 21,000 miles across 23 states, exploring 16 national and 14 state parks. They found their way to Charlottesville, VA and chose it as their new home.

*More information on the Founder’s Series and Entrepreneurship certificate can be found here.*

Additional Founder’s Series classes currently scheduled:

• Feb 21: Marketing, Sales, and Your Brand
• Feb 28: Planning for Success
• Mar 7: Money and Recordkeeping