To succeed in today’s competitive global marketplace, businesses must go beyond surface-level knowledge of new markets. They need to deeply understand the cultural nuances, behavioral trends, and decision-making processes of their target audiences. This webinar will explore how digital ethnography and market research can serve as powerful tools to uncover these insights, empowering companies to build meaningful connections with customers and communities around the world.

Join us to discover how to:

• Identify why audiences engage in specific behaviors, including cultural, economic, and social influences.
• Understand how customers discuss and perceive your brand within diverse communities, revealing opportunities to strengthen trust and loyalty.
• Pinpoint the key triggers that drive purchasing decisions, enabling you to tailor your messaging and strategy for maximum impact.

This session will include real-world examples and practical strategies to help marketers and business leaders develop data-driven, culturally resonant approaches to global expansion. Whether you’re entering a new market or refining your approach in an existing one, this webinar will equip you with tools to succeed.

Who Should Attend?

• Market researchers seeking innovative methods to gather cultural and behavioral insights.
• Brand strategists aiming to align global campaigns with localized customer needs.
• Customer Experience (CX) professionals striving to enhance global customer engagement.

Speaker: Dean Browell leads Feedback’s research as resident PhD with a passion for how generations interact online and is the co-author of the book Don’t You Forget About Gen X: One Generation’s Crucial Role in Healthcare. A frequent speaker across many industries, Dean has also briefed data on military family quality of life to The White House. Dean is the President of the Board of Directors for The Poe Museum, teaches both graduate and undergraduate courses on Social Media Research at Virginia Commonwealth University’s School of Business, and is a co-founder of the cultural education project Hidden In Plain Site.