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Understanding Your Customers and Market
March 7 @ 5:00 pm - 7:00 pm
$15- Is your business concept the right idea, at the right time for your industry?
- Is your addressable market big enough to generate adequate revenue for a successful business?
- Do you know what your customer cares about and how the customer views your offering?
- Are the features attractive to customers so hundreds (or thousands) will care enough to change current habits?
In this workshop “customer discovery” theory and processes will be covered to help you get feedback on your offering with the goals of 1) finding your product market fit, 2) knowing what your customer cares about, and 3) understanding where your business stacks up in the market. We will talk about industry knowledge, identifying target customers and the lean business model process.
May 7 Session 2: Understanding Your Customers & Market
Time: 5PM -7PM • Location: Online/In-Person in Culpeper