The marketing funnel as you know it is DEAD. Gen Z is changing the game and showing up differently to our brands. Because of their familiarity with modern technology and marketing, their path to purchase has greatly evolved. Join us to learn about the new infinite loop and what you can do about it.

Fine Print

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.

The City of Roanoke is our fiscal host. The registration fee helps support advising and training for small businesses in our region.

Refunds are not available.

The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.