Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials:

• How to choose your target group(s)
• How to communicate with your target(s)
• Market Definition
• Market Segmentation
• Competitive Analysis
• Company Branding
• Online (SEO) and Offline Marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development and Tourism & Prince William Chamber of Commerce

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