This session is part of a three part Business Ownership Success Series for new and existing businesses. Each session can be taken in any order. Taking all three provide a better understanding of Money, Marketing, and Management which are critical areas for business success, and better prepare you for future individual advising sessions. This part of the series focuses on Marketing. Every new and existing business needs a working knowledge of these principles and suggested practices to create a recognizable and appealing call-to-action. Marketing: Building your brand • Market Research • Identifying Your Target • Analyzing Competition • Marketing, Sales and Promotional Strategies • Effective Marketing for a Strong Market Presence

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