This session is one of three parts in the Business Foundations Series for new and early stage businesses (1 year or less and $50,000 or less in annual revenue). Each session can be taken in any order. Taking all three provides a better understanding of the core business principals of Management, Marketing and Money. An understanding of these concepts is the foundation of business success and will better prepare you for 1-on-1 advising sessions with your SBDC Advisor.

This part of the series focuses on Marketing. Every new or early stage business owner should have a working knowledge of these principles to create a sound marketing strategy and actionable go-to-market plan.

Marketing:
• Building your brand • Market Research • Identifying Your Target Customer • Free Marketing Options • Paid Marketing Options • Build a Budget • Strategize your Marketing Plan