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The Global Potential for American Craft Beer, Episode 2
July 11, 2023 @ 12:00 pm
Episode 2: Market Selection, Partner Identification, Export Strategy
Once a brewery has confirmed that it’s equipped to pursue international markets, the next question is where to sell its products. It can be daunting to assess the potential of the many markets and partners looking for American craft beer, and there’s no one size fits all approach for market selection. In this webinar, breweries will learn about available tools and strategies to help weigh different opportunities and develop an export strategy that suits their specific goals.