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Marketing to the Federal Government

February 21, 2023 @ 12:00 pm - 1:30 pm

Would you like to add to your business’ portfolio and bottom line through a federal government contract but are struggling to make inroads?

Join us and learn marketing strategies and tips to increase your chances of success.

The Federal Government buys over $600 billion per year on goods and services, 23% of that spend is allocated for small business. This is a huge opportunity for small firms to grow their business and become part of the challenging world of Government Contracting. Before entering into this arena you must first know how to market yourself to government. This presentation will help you prepare your firm to get noticed by government and prime buyers by developing a proper marketing plan and strategy.

In this session you will learn:

  • Steps to take to be where you can be found by buyers
  • Preparing a winning capability statement
  • Organize your website, business cards and marketing materials
  • Prepare a marketing plan to attract buyers


Hybrid Event: This event is being offered both in person at the CV SBDC office (300 Preston Ave) and online via Zoom. After registering, please email events@cvsbdc.org if you would like to attend in person. In person seats are limited – reserve yours today!

Join Lisa Wood, Director of the Virginia Procurement Technical Assistance Center (PTAC), for this informative presentation – a “must” for those who are considering the Federal Government contracting market and want to learn how to prepare for/navigate this huge potential market.  The class offers tips and tricks on how to win Federal business.

Lisa is the Statewide Director of the Virginia Procurement Technical Assistance Center (PTAC) hosted by George Mason University. Prior to that, she served as the Statewide Director with the Connecticut and Ohio PTAC programs and was also Director for the Northwest Commission PTAC in Pennsylvania. Before joining the PTAC community, Lisa was a Procurement Specialist for Bechtel Plant Machinery, Inc. in the Greater Pittsburgh Area. In this role, Wood performed contract administration and negotiation duties. She also recommended bidders, handled issue inquiries, negotiated bids, performed cost and price analysis, and prepared comprehensive letters to justify recommended contract actions.  Ms. Wood holds an MBA from the University of New Haven and a BSBA through Robert Morris University of Pittsburgh where she is also pursuing her PhD in Instructional Management and Leadership.

2023 Government Contracting Series is presented jointly by
Central Virginia SBDC and Capital Region SBDC


February 21, 2023
12:00 pm - 1:30 pm
Event Categories:


Central Virginia Small Business Development Center (CVSBDC)
Virginia PTAC
Capital Region SBDC


Central Virginia Small Business Development Center (CVSBDC)
300 Preston Ave, Suite 201
Charlottesville, VA 22902 United States
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