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How to Become an In-Demand Brand

November 7, 2022 @ 2:00 pm - 3:00 pm

When you have messaging that truly connects and converts, you will see an increase in more people who are ready to buy from you shortly after they experience you, WITHOUT you needing to do any hard selling. In this session, we are going to show you the elements needed in your marketing and messaging to create a DEMAND for your offer with messaging that connects and converts.

-Learn the Messaging Ecosystem and the 6 types of content to establish you as an expert
-Understand the 3Cs of Expert Energy and how to use that in your brand
-Define the best way for you to market your business to be in alignment with your brand (so you can show up authentically)



HYBRID event: In person at CV SBDC (300 Preston Ave, 2nd floor – free on-site parking) or online via Zoom

Presented by Amy Hager

Amy is a go-getter with a passion for small businesses and the community. A true marketer and community builder at heart, she uses her years of experience and expertise to help CEOs and business owners around the world build a business they love. Amy’s yoga instructor says she has lived 12 lives already because she has so many experiences. She has raced cars, been a radio DJ, built sales and marketing teams (one was for a standardized construction contracts coalition), worked at a group home to support adults with mental illness, led a B&B association, started a youth group, been a military spouse – just to name a few. Her experiences help her relate and apply strategies across many different industries by utilizing her background in marketing, communications, engagement, community development, and organizational growth.

Amy really enjoys connecting with people from all over the globe to help them spread the word about their amazing missions and movements. When presenting or facilitating, she engages audiences to leave with new and achievable ideas to improve their organizations, and communities. When she’s not working with her clients, speaking at conferences, or coaching professionals you can find her out and about, whether on her boat, at a winery, or exploring the world!


November 7, 2022
2:00 pm - 3:00 pm
Event Category:


Central Virginia Small Business Development Center (CVSBDC)
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Central Virginia Small Business Development Center (CVSBDC)
300 Preston Ave, Suite 201
Charlottesville, VA 22902 United States
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