Craft beverage producers know only too well how quickly the industry can move; from pandemic-related closures to regulatory shifts and everything in between, Virginia’s breweries, wineries, cideries, and distilleries have had to respond to ever-shifting terrain. This same adaptability is needed when it comes to capital attraction. In this webinar, Virginia SBDC Craft Beverage Assistance […]
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Founder's Series Session 1 Is your business concept the right idea, at the right time for your industry? Are the features attractive to customers and do they care enough to change current habits? Is your addressable market big enough to generate adequate revenue for a successful business? Our research tools can help you decide. Have […] |
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Thinking about starting a small business? Have you started...but maybe missed some critical information? This workshop is for you! REGISTER You will receive an email from events@cvsbdc.org a day or two before the workshop with the link to join, handouts and the presentation. Please check your spam if you do not receive this email. […] |
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Founder’s Series Session 2 Get clear up front on your business costs, how to establish prices and project profitability, considering the value proposition of your product or service. Are your costs and profit margins designed to reach industry norms? Is your pricing strategy appropriate to engage and retain customers? Will this business make enough to support […] |
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Founder’s Series Session 3 Curious about navigating online sales and marketing vs. traditional methods? Do you want to explore how to best launch a new product or service? Could you use help building the value of your brand and how to communicate how your business is better or different? In this workshop, we talk about your […] |
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Founder’s Series Session 4 Do you have a “living” business plan that supports your operations, works well for you, and that you can share with others? Have you looked at all 20 components of your business model to avoid blind spots? In this interactive webinar you will learn several business planning models so you can choose […] |
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Starting Your Business

Marketing, Sales, and Your Brand
