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Episode 2: Market Selection, Partner Identification, Export Strategy Once a brewery has confirmed that it’s equipped to pursue international markets, the next question is where to sell its products. It can be daunting to assess the potential of the many markets and partners looking for American craft beer, and there’s no one size fits all […]
Participants will learn free and low cost ways to market their business and increase sales. Topics will include: Getting the most out of social media Using email marketing effectively Free resources to make your business look great Participants will receive tips and ideas they can begin implementing right away Speaker: Hope Gayles, Associate Director Communications […]
Topic: Managing a Business This is an Live Virtual Workshop. We recommend joining from your computer/laptop for the best experience. Workshop Description Join us for a live interactive workshop where […]
Episode 3: Getting the International Deal Done In this final episode, the hosts will discuss financing and logistics considerations that come into play when exporting craft beer. Attendees will learn the necessary steps to successfully execute and international order, as well as strategies for leveraging their relationships with freight forwarders, importers, and small business lenders […]
Businesses need to understand the basics of digital marketing now more than ever, because digital marketing creates growth. Learn about the basics of digital marketing, including: Social Media Email Marketing Paid Ads SEO Affiliate Marketing How to use analytics to measure your success Instructor: Cameron Nelson, Chief Digital Advisor, VA SBDC Register