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Trademarks: The Value of Protecting Your Business Goodwill

You’ve spent years and significant dollars to create a product and your marketing campaign is ready to launch. But all of the innovation, time, and money won’t matter if a customer is tempted by a similar product and buys it instead. Protecting your brand and creating the competitive advantage to purchase or use your product […]

Charting Your Path: A Roadmap for Proposals that Make an Impact

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Responding effectively to an RFP is an obstacle that prevents many small, women, and minority-owned businesses from competing for governmental contracts. More so than ever, proposals have become highly customized, visual documents that need to not only provide answers to a series of questions about a specific project, but also convey a firm’s brand, expertise, […]