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Marketing 101

Online

Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials: How to choose your target group(s) How to communicate with your target(s) Market Definition Market Segmentation Competitive Analysis Company Branding Online (SEO) and Offline Marketing Speaker: Bernard Ferret - Senior Business Counselor, Mason SBDC & Serial […]

How to Train Your Employees for Cybersecurity Success

Online

Topic: Cybersecurity Empowering your workforce with cybersecurity awareness and best practices is crucial in safeguarding your small business against cyber threats. This training is tailored for small business owners seeking to cultivate a cybersecurity-conscious culture and equip their employees with the knowledge and skills necessary to mitigate cyber risks effectively. REGISTER   Speaker: Quiana Gainey, Virginia […]

Free
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BET 4: Marketing, Sales, & Your Brand

PVCC Eugene Guiseppe Center 222 South Main St, Stanardsville

Get clear up front on your business costs, how to establish prices and project profitability, considering the value proposition of your product or service. Are your costs and profit margins designed to reach industry norms? Is your pricing strategy appropriate to engage and retain customers? Will this business make enough to support myself and/or my […]