Customer discovery is one of the most important and least expensive ways to accelerate your pathway to market.

This session will be lead by the Virginia SBDC’s Innovation Commercialization Assistance Program (ICAP) team and will cover:

• What is customer discovery?
• How is customer discovery connected to getting funded?
• What is the difference between customer discovery and sales?
• How to effectively conduct customer discovery interviews.
• What working with ICAP looks like and how it supports startups long-term.

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Funded in part through a cooperative agreement with the U.S. Small Business Administration

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