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X-ORIGINAL-URL:https://cvsbdc.org
X-WR-CALDESC:Events for Central Virginia Small Business Development Center
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DTSTART:20230101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240320T120000
DTEND;TZID=UTC:20240320T130000
DTSTAMP:20260523T111949
CREATED:20240201T181917Z
LAST-MODIFIED:20240201T182023Z
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SUMMARY:GovCon 101: HubZone
DESCRIPTION:The Federal Government has contracting goals for Women\, Minorities\, Service Disabled Veterans and HUBZone located small businesses. These set asides are a great way to gain entry into the complex world of Federal contracting. This class will introduce you to the HUBZone certification.\n\nWe will cover these key areas: \n• Eligibility requirements for HUBZone \n• Understanding the application process \n• Understanding how to prepare before applying \n• Staying Certified \n\nDon’t miss out on this informative presentation on how you can take advantage of the SBA’s socio-economic small business set-asides.\n\nREGISTER\n\n  \n\n\nSpeaker(s): Lisa Wood is the Statewide Director of the Virginia PTAC\, hosted by George Mason University where she is also an Adjunct Professor of Management. Prior to that\, she served as the Statewide Director with the Connecticut and Ohio PTAC programs and was also Director for the Northwest Commission PTAC in Pennsylvania. Before joining the PTAC community\, Lisa was a Procurement Specialist for Bechtel Plant Machinery\, Inc. in the Greater Pittsburgh Area. In this role\, Wood performed contract administration and negotiation duties. She also recommended bidders\, handled issue inquiries\, negotiated bids\, performed cost and price analysis\, and prepared comprehensive letters to justify recommended contract actions. Ms. Wood holds an MBA from the University of New Haven and a BSBA through Robert Morris University of Pittsburgh where she is also pursuing her PhD in Instructional Management and Leadership. \nCo-Sponsor(s): \nIf you need further assistance or have a question\, please contact us at (540) 654-1383 \n\n  \nFee: No Cost
URL:https://cvsbdc.org/events/govcon-101-hubzone/
LOCATION:Online
CATEGORIES:Marketing & Social Media,Online event
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BEGIN:VEVENT
DTSTART;TZID=UTC:20240321T123000
DTEND;TZID=UTC:20240321T133000
DTSTAMP:20260523T111949
CREATED:20240201T180344Z
LAST-MODIFIED:20240201T180409Z
UID:14467-1711024200-1711027800@cvsbdc.org
SUMMARY:Cyber Incident Response Planning: Building Resilience for Small Businesses
DESCRIPTION:Topic: Cybersecurity\n\nPreparing for cyber incidents is pivotal for small businesses to mitigate potential damages and ensure continuity in the face of cyber threats. \nThis training is designed to assist small business owners and decision-makers in developing robust cyber incident response plans. “Cyber Incident Response Planning: Building Resilience for Small Businesses” offers a comprehensive understanding of incident response frameworks\, strategies\, and best practices tailored to the specific needs and resources of small businesses. \n\n\nREGISTER\n\n  \n\n\nSpeaker: Quiana Gainey\, Virginia SBDC Cyber Industry Expert \nA confirmation email with the Zoom login information will be sent after registration – a day before before the event – please be on the lookout for it. \n\n  \nFee: No Cost
URL:https://cvsbdc.org/events/cyber-incident-response-planning-building-resilience-for-small-businesses/
LOCATION:Online
CATEGORIES:Marketing & Social Media,Online event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240327T100000
DTEND;TZID=UTC:20240327T120000
DTSTAMP:20260523T111949
CREATED:20240201T180142Z
LAST-MODIFIED:20240201T180142Z
UID:14465-1711533600-1711540800@cvsbdc.org
SUMMARY:SEO & Social Selling - *Webinar (Live)* - PW
DESCRIPTION:Topic: Marketing and Sales\n\nPromotional Video HERE \nOverview of the Live Webinar \nThe following will be covered during this live webinar: \n\nPower of SEO and social media for attracting customers\, including local SEO to precisely target your market.\nWebsite optimization for lead generation. How personas\, message maps\, and content calendars help to make your website and social media footprint more attractive when integrated.\nSocial selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.\nWhat your digital channel strategy needs\, to be effective in terms of content\, technology and investment.\nHow to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.\n\n\nREGISTER\n\n  \n\nSpeaker: Hussain Shah\, Subject Matter Expert – Digital Marketing\, Mason SBDC & Timm Johnson – Director\, Mason SBDC \nCo-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce \nCancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team. \nSpecial Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration. \n\n\n  \nFee: No Cost
URL:https://cvsbdc.org/events/seo-social-selling-webinar-live-pw-5/
LOCATION:Online
CATEGORIES:Marketing & Social Media,Online event
ORGANIZER;CN="Mason SBDC":MAILTO:help@masonsbdc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240328T130000
DTEND;TZID=UTC:20240328T140000
DTSTAMP:20260523T111949
CREATED:20240315T133437Z
LAST-MODIFIED:20240315T133437Z
UID:14848-1711630800-1711634400@cvsbdc.org
SUMMARY:How to Use Sales Funnels & Marketing Automation to Grow Your Business
DESCRIPTION:Thu\, Mar 28\, 2024 1:00 PM EDT\n\n\n\nA sales funnel is a marketing term describing where your customers are in their purchasing journey and what marketing tools you can use to guide potential customers from interest to purchase. \nIn this webinar\, you’ll learn how to use sales funnels to grow your business\, automate your marketing tasks\, create a complete customer journey map and determine your business KPIs so you can easily track what’s working and what’s not. \nYou’ll learn: \n\nWhat is a sales funnel and how to use it in your business\nHow to create a complete customer journey map from discovery to purchase\nAutomation tools you can use to streamline marketing processes\nHow to establish and measure KPIs\n\n\nREGISTER\nPresenters\n \nYemi Oluseun\nGrowth Consultant\, Project Manager\, The Change Hive
URL:https://cvsbdc.org/events/how-to-use-sales-funnels-marketing-automation-to-grow-your-business/
LOCATION:Online
CATEGORIES:Marketing & Social Media,Online event
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