BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Central Virginia Small Business Development Center - ECPv6.15.17//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://cvsbdc.org
X-WR-CALDESC:Events for Central Virginia Small Business Development Center
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20230101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240508T100000
DTEND;TZID=America/New_York:20240508T120000
DTSTAMP:20260417T041956
CREATED:20240223T150640Z
LAST-MODIFIED:20240223T150640Z
UID:14774-1715162400-1715169600@cvsbdc.org
SUMMARY:Marketing 101
DESCRIPTION:Refresh your knowledge to effectively market your goods and/or services! This live webinar (via Zoom) will cover the following marketing essentials: \n\nHow to choose your target group(s)\nHow to communicate with your target(s)\nMarket Definition\nMarket Segmentation\nCompetitive Analysis\nCompany Branding\nOnline (SEO) and Offline Marketing\n\nREGISTER\n\nSpeaker: Bernard Ferret – Senior Business Counselor\, Mason SBDC & Serial Entrepreneur \nCo-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce \nCancellation Policy: Contact us earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team. \nSpecial Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom inivitation link after the registration. \nFee: No Cost \nWebinar (Live)
URL:https://cvsbdc.org/events/marketing-101-2/
LOCATION:Online
CATEGORIES:Marketing and Sales,Online event
ATTACH;FMTTYPE=image/jpeg:https://cvsbdc.org/wp-content/uploads/2023/06/Untitled-design.jpg
ORGANIZER;CN="Mason SBDC":MAILTO:help@masonsbdc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240513T083000
DTEND;TZID=UTC:20240513T133000
DTSTAMP:20260417T041956
CREATED:20240415T174734Z
LAST-MODIFIED:20240415T174734Z
UID:15008-1715589000-1715607000@cvsbdc.org
SUMMARY:C3: Culpeper County Conference
DESCRIPTION:C3: Culpeper County Conference\nBusiness Breakouts\nThe Culpeper County Conference (C3) is designed to help your business market to customers\, operate more efficiently\, and grow.  This half-day conference will be held at Germanna Community College\, Daniel Technology Center on Monday\, May 13 from 8:30 a.m. – 1:30 p.m.\, and is free for all to attend.  \nC3 will include multiple in-depth workshops and Power Course options led by local and regional experts\, as well as a lunchtime Entrepreneur Panel. Light breakfast and lunch will be provided. \nRegister\n  \nAgenda: \n8:30 – 9:00: Welcome\, arrivals\, networking (light breakfast provided) \n9:00 – 10:30: Workshops \nIdentifying the Right Customer\nFinding Your Selling Superpower\nSources of Capital \n10:30 – 11:45: Break \n10:45 – 12:15: Workshops \nPrioritizing Your Time & Outsourcing: Tools for High Productivity\nAction Steps of Successful Selling and Sales\nAttracting and Retaining Talent \n12:15 – 12:30: Break \n12:30 – 1:30: Lunch and Panel \n“Now and Then: What I Know Now That I Wish I Knew Then” \nSponsored by Culpeper Office of Economic Development \n\n 
URL:https://cvsbdc.org/events/c3-culpeper-county-conference-2/
LOCATION:Germanna Community College\, Daniel Technology Center\, 18121 Technology Dr\, Culpeper\, VA\, 22701\, United States
CATEGORIES:Business Funding,In person event,Managing a Business,Marketing and Sales,Networking,Starting a Business,Technology
ATTACH;FMTTYPE=image/png:https://cvsbdc.org/wp-content/uploads/2023/03/C3logoVert-FC-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240515T110000
DTEND;TZID=America/New_York:20240515T120000
DTSTAMP:20260417T041956
CREATED:20240509T152943Z
LAST-MODIFIED:20240509T152943Z
UID:15216-1715770800-1715774400@cvsbdc.org
SUMMARY:User Experience: Why It Matters for Your Small Business Website!
DESCRIPTION:Is your website easy to use? Can visitors find what they are looking for? Are they able to complete transactions without an issue? \nWhether highlighting your expertise\, facilitating sales or providing options to contact you\, the user experience of your business website matters. Join Lisa D. Dance\, an experienced UX Research Consultant\, as she shares actionable tips on making your website easy to use without breaking the bank. \nAfter you register\, you will be able to see the designated link for the scheduled Zoom meeting on your screen\, as well as in your registration confirmation email. Please email mnolde@capitalregionvasbdc.com with any questions about this webinar. \n**Attendees are requested to avoid using AI recording software during the webinar\, as SBDC programmatic requirements include confidentiality of information for all participants in our program. If an attendee refuses to comply with this request\, they will be asked to leave the live webinar. \nRegister\n\nAbout Lisa D. Dance: \nLisa is a UX Research Consultant/Founder at ServiceEase\, where she helps businesses and non-profit organizations create online and offline experiences that don’t frustrate or harm people. Key services she offers include UX Audits\, customer interviews\, and usability testing. \nLisa’s background includes working with enterprises like Indeed and Genworth as well as small to midsize businesses. Lisa earned a B.A. in Political Science\, a Post BA Certificate in Marketing\, and a Specialization Certificate in Interaction Design. Lisa is the author of “Today is the Perfect Day to Improve Customer Experiences” and contributes articles to CMSWire. \nFee: No Cost
URL:https://cvsbdc.org/events/user-experience-why-it-matters-for-your-small-business-website/
LOCATION:Online
CATEGORIES:Marketing and Sales,Online event
ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240516T130000
DTEND;TZID=UTC:20240516T130000
DTSTAMP:20260417T041956
CREATED:20240508T170218Z
LAST-MODIFIED:20240508T170218Z
UID:15192-1715864400-1715864400@cvsbdc.org
SUMMARY:How to Create a LinkedIn B2B Marketing Strategy for Your Business
DESCRIPTION:LinkedIn is the world’s largest professional networking platform and marketing on LinkedIn can generate more leads than some of the top social media platforms\, especially for for B2B marketers. \nIf you want to grab the attention of top-level executives\, then you should work on your LinkedIn marketing strategy. In this webinar\, our expert presenter will explain how you can use LinkedIn as an effective marketing tool to grow your business. \nWhat you’ll learn:\n \n\nWhy LinkedIn can be an effective marketing tool\nWhat you should have on your LinkedIn profile\nHow and why to create your company page\nFinding LinkedIn groups and making connections\nLinkedIn posts\, engagement and the unique LinkedIn algorithm\n\nLive attendees will receive free business resources and a link to this webinar recording. \n\nREGISTER
URL:https://cvsbdc.org/events/how-to-create-a-linkedin-b2b-marketing-strategy-for-your-business/
LOCATION:Online
CATEGORIES:Marketing and Sales,Online event
ATTACH;FMTTYPE=image/png:https://cvsbdc.org/wp-content/uploads/2024/05/Linkedinmarketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240516T130000
DTEND;TZID=UTC:20240516T130000
DTSTAMP:20260417T041956
CREATED:20240508T171242Z
LAST-MODIFIED:20240508T171535Z
UID:15195-1715864400-1715864400@cvsbdc.org
SUMMARY:Google Analytics for Small Businesses - How to Improve Your Website Traffic
DESCRIPTION:To maximize your business website’s return on investment\, you need to be able to track its performance. Google Analytics allows you to see where your website traffic is coming from\, identify your top-performing channels and gain insight into your visitors’ behavior. \nIn this webinar\, you’ll learn the basics of Google Analytics\, how to track your website’s performance\, and how to turn these insights into action. Finally\, you’ll learn how to increase leads and sales using the data you collect. \nLearning objectives: \n\nHow to set up Google Analytics for your website\nHow tracking conversions can guide your marketing strategy\nWhich analytics reports you should focus on\nHow to enhance both your website and marketing campaigns using the data you’ve collected\n\nLive attendees will receive free business resources and a link to this webinar recording \n\nREGISTER\n\n\n\nPresenter\n\nNicole McCullum\n\nFounder\nCaptivate Designs\, Inc\n\n\n\n \nNicole McCullum is a 2x Entrepreneur\, Speaker and Digital Marketing Strategist\, Nicole McCullum has been at the forefront of internet marketing for over a decade helping businesses leverage the internet to grow. Nicole has trained thousands of small business owners and marketing professionals from companies such as well\, Michael Kors\, Gucci\, Pfizer\, Prudential and Financial Times on digital marketing and SEO. Nicole has also contributed as an expert on Forbes\, Inc.com\, Bloomberg BusinessWeek\, Huffington Post\, Black Enterprise\, The Wall Street Journal\, The Daily Telegraph UK\, and other business publications.
URL:https://cvsbdc.org/events/google-analytics-for-small-businesses-how-to-improve-your-website-traffic/
LOCATION:Online
CATEGORIES:Marketing and Sales,Online event
ATTACH;FMTTYPE=image/webp:https://cvsbdc.org/wp-content/uploads/2024/05/GettyImages-1488294044.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20240530T130000
DTEND;TZID=UTC:20240530T130000
DTSTAMP:20260417T041956
CREATED:20240508T172039Z
LAST-MODIFIED:20240508T172039Z
UID:15200-1717074000-1717074000@cvsbdc.org
SUMMARY:How To Create A Marketing Plan For Your Small Business
DESCRIPTION:Are you overwhelmed by all the marketing choices for your business? Not sure how or where to spend your time and money? It sounds like you need a marketing plan! Without a plan in place\, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business. \nIn this webinar\, professional marketing coach and expert Patty Ross will help you create a marketing plan\, define your brand\, determine your audience and find where to advertise to get a positive return on investment. \nA well-executed marketing plan will help you: \n\nDefine your business strengths\, weaknesses\, opportunities and threats\nSet goals for marketing your business\nDefine your target audience\nCreate your Unique Selling Proposition based on competitor analysis\nMeasure and Optimize your Marketing Efforts\nDefine your brand with proper visuals and messaging\nDetermine the tools you will need to execute your marketing plan\n\nLive attendees will receive free business resources and a link to this webinar recording \n\nREGISTER\n\n\n\nPresenter\n\n\nPatty Ross\n\nFounder\nGolden State Marketing and California Wine Marketing\n\nPatty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business. \nShe has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial\, legal\, health and beauty\, motorsports\, landscape design\, CBD\, restaurants\, political activism\, and nonprofits. \nGolden State Marketing and her other business\, California Wine Marketing\, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brands online and offline.
URL:https://cvsbdc.org/events/how-to-create-a-marketing-plan-for-your-small-business/
LOCATION:Online
CATEGORIES:Marketing and Sales,Online event
ATTACH;FMTTYPE=image/webp:https://cvsbdc.org/wp-content/uploads/2024/05/GettyImages-1296271333.webp
END:VEVENT
END:VCALENDAR