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X-WR-CALDESC:Events for Central Virginia Small Business Development Center
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DTSTART:20210101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20221011T120000
DTEND;TZID=UTC:20221011T130000
DTSTAMP:20260523T021954
CREATED:20220916T001552Z
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SUMMARY:Get Your Local Business on Google Search and Maps
DESCRIPTION:Get Your Local Business on Google Search and Maps \nNow’s the time to make sure your business profile is verified and updated on Google Search and Maps. Lots of changes have been happening with a Business Profile. This is a free tool for local businesses who want to connect with customers on Google Search and Maps. \nDuring this webinar we will discuss: \n\nHow to create and/or update your profile on Google\nHide your address \nUse your Business Profile to connect with potential customers\nWhat’s new\, tips and tricks to updating your profile\nHands on-demo of the product in action\n\n  \nPresented by Grow with Google speaker\, Randi Penfil \nRandi is a speaker for the Grow with Google partner program. She has more than 20  years  of experience helping small businesses  and nonprofits improve their digital marketing. \nAs a professional speaker and trainer\, Randi has educated thousands of small businesses and entrepreneurs. Before becoming a Google-supported trainer\, Randi educated and trained SMBs for Constant Contact as the Mid-Atlantic Regional Development Director. She brings enthusiasm and experience to every workshop and conversation about digital marketing. Her passion is helping small businesses take control of their digital footprint. \nThanks to Shenandoah Valley SBDC\, Capital Region SBDC\, Central Virginia SBDC\, Laurel Ridge SBDC\, SBDC Lynchburg Region\, and Virginia State SBDC for hosting this webinar along with Grow with Google.  \n  \nREGISTER
URL:https://cvsbdc.org/events/get-your-local-business-on-google-search-and-maps-2/
LOCATION:Online
CATEGORIES:Managing a Business,Online event,Technology
ATTACH;FMTTYPE=image/png:https://cvsbdc.org/wp-content/uploads/2021/08/GwG_horizontal_logo.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20221018T163000
DTEND;TZID=UTC:20221018T183000
DTSTAMP:20260523T021954
CREATED:20220919T193701Z
LAST-MODIFIED:20221014T171149Z
UID:10762-1666110600-1666117800@cvsbdc.org
SUMMARY:Industry Trends\, Your Customers\, and Market Fit
DESCRIPTION:Founder’s Series Session 1\nIs your business concept the right idea\, at the right time for your industry?\nAre the features attractive to customers and do they care enough to change current habits?\n\nIs your addressable market big enough to generate adequate revenue for a successful business? Our research tools can help you decide.\nHave you conducted “customer discovery” for feedback on your offering and to know who will buy and how they will buy?\n\nIn this workshop\, we talk about industry knowledge\, communication with target customers to optimize your product or service offering and honing in on the ideal market(s). \nREGISTER\nPresented by: \nJosh Green\, Director\, Innovation Commercialization Assistance Program (ICAP)\, is a mentor and entrepreneur whose career has primarily focused on business and organizational development. He is currently the Director of the Innovation Commercialization Assistance Program (ICAP) – a program of George Mason University and the Virginia SBDC. ICAP works with early-stage technology and innovation-driven companies to validate their market on their path toward venture investment and scaling. For almost 15 years\, he has advised private companies and nonprofit organizations across the United States in a wide array of industries.    \nJosh is also a founding member of a startup that produces a high-performance and environmentally safe hydraulic fluid\, as well as an aerospace startup that manufactures next-generation unmanned systems.    \nJosh received his undergraduate degree from the University of Arizona and an MBA from the University of Nevada.  \n  \n  \n*More information on the Founder’s Series and Entrepreneurship certificate can be found here.* \nAdditional Founder’s Series classes currently scheduled: \n\nOct 25: Pricing\, Costs\, and Launch Preparation\nNov 1: Marketing\, Sales\, and Your Brand\nNov 8: Business Models\, Telling Your Story\, and Risk Planning\nNov 15: Money and Recordkeeping\n\n  \nCohosted by: Hampton Roads SBDC and Capital Region SBDC \n 
URL:https://cvsbdc.org/events/industry-trends-your-customers-and-market-fit-3/
LOCATION:Online
CATEGORIES:Managing a Business,Online event
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ORGANIZER;CN="Central Virginia Small Business Development Center (CVSBDC)":MAILTO:events@cvsbdc.org
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BEGIN:VEVENT
DTSTART;TZID=UTC:20221025T163000
DTEND;TZID=UTC:20221025T183000
DTSTAMP:20260523T021954
CREATED:20220919T193832Z
LAST-MODIFIED:20221014T171717Z
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SUMMARY:Pricing\, Costs\, and Launch Preparation
DESCRIPTION:Founder’s Series Session 2\nGet clear up front on your business costs\, how to establish prices and project profitability\, considering the value proposition of your product or service.\n\nAre your costs and profit margins designed to reach industry norms?\nIs your pricing strategy appropriate to engage and retain customers?\nWill this business make enough to support myself and/or my family?\n\nIn this workshop we discuss effective cost of goods sold management and give you tools to prepare to launch a new product or service. \nREGISTER\n  \nPresented by Charese Chambers\, Business Advisor\, Capital Region SBDC \nCharese’s love is numbers and she’s been told that entrepreneurship is in her blood.  She has been an entrepreneur from a young age- pushing candy\, popcorn\, and girl scout cookies- so it only seemed natural to start her own business.  Charese’s passion is educating other entrepreneurs from a place of experience and expertise.  She’s definitely your secret weapon and resource in the Capital Region. \n  \n  \n*More information on the Founder’s Series and Entrepreneurship certificate can be found here.* \nAdditional Founder’s Series classes currently scheduled: \n\nNov 1: Marketing\, Sales\, and Your Brand\nNov 8: Business Models\, Telling Your Story\, and Risk Planning\nNov 15: Money and Recordkeeping\n\n  \nCohosted by: Hampton Roads SBDC and Capital Region SBDC \n 
URL:https://cvsbdc.org/events/pricing-costs-and-launch-preparation-3/
LOCATION:Online
CATEGORIES:Managing a Business,Online event
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ORGANIZER;CN="Capital Region SBDC":MAILTO:info@capitalregionvasbdc.com
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