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DTSTART;TZID=America/New_York:20250507T170000
DTEND;TZID=America/New_York:20250507T190000
DTSTAMP:20260506T163934
CREATED:20250313T104933Z
LAST-MODIFIED:20250411T202124Z
UID:17155-1746637200-1746644400@cvsbdc.org
SUMMARY:BET Session 2: Understanding Your Customers & Market
DESCRIPTION:BET Session 2: Understanding Your Customers & Market \n\nIs your business concept the right idea at the right time for your industry? Are your product features compelling enough to attract customers and inspire them to change their current habits?\nIs your addressable market large enough to generate the revenue needed for a successful business? Do you truly understand what your customer cares about and how they perceive your offering?\n\nIn this workshop\, we’ll cover the theory and processes of “customer discovery” to help you gather valuable feedback on your offering. The goal is to find your product-market fit\, understand what matters to your customers\, and assess how your business stacks up in the market. We’ll also discuss industry knowledge\, identifying target customers\, and the lean business model process. \nIn-person at the Culpeper Economic Development Center\, 803 S. Main Street\, Culpeper\, VA\, 22701 or \nVIRTUAL event via Zoom \nREGISTER
URL:https://cvsbdc.org/events/bet-session-2-understanding-your-customers-market/
LOCATION:Culpeper Economic Development Center\, 803 South Main St\, Culpeper\, VA\, 22701\, United States
CATEGORIES:Starting a Business
ATTACH;FMTTYPE=image/png:https://cvsbdc.org/wp-content/uploads/2025/03/Untitled-design-2.png
ORGANIZER;CN="Central Virginia Small Business Development Center (CVSBDC)":MAILTO:events@cvsbdc.org
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DTSTART;TZID=America/New_York:20250514T170000
DTEND;TZID=America/New_York:20250514T190000
DTSTAMP:20260506T163934
CREATED:20250313T103414Z
LAST-MODIFIED:20250411T202211Z
UID:17148-1747242000-1747249200@cvsbdc.org
SUMMARY:BET Session 3: Pricing\, Costs and Launch Preparation
DESCRIPTION:Are you clear on your up front business costs and product / service costs? Have you considered the planning steps to launching a new product or service? Are your costs and profit margins designed to reach industry norms? Is your pricing strategy appropriate to engage and retain customers? Will this business make enough to support you and your family? Have you thought through the pre-launch preparation for your new product or service? \n\n\n\n\n\n\n\n\n\n\n\n\nIn this workshop we explore the most common pricing models\, discuss effective cost of goods sold management and review tools to prepare to launch a new product or service. \nREGISTER
URL:https://cvsbdc.org/events/bet-3-pricing-costs-and-launch-preparation/
LOCATION:Culpeper Economic Development Center\, 803 South Main St\, Culpeper\, VA\, 22701\, United States
CATEGORIES:Starting a Business
ATTACH;FMTTYPE=image/png:https://cvsbdc.org/wp-content/uploads/2025/03/Untitled-design-2.png
ORGANIZER;CN="Central Virginia Small Business Development Center (CVSBDC)":MAILTO:events@cvsbdc.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250515T130000
DTEND;TZID=America/New_York:20250515T153000
DTSTAMP:20260506T163934
CREATED:20250410T180043Z
LAST-MODIFIED:20250410T180103Z
UID:17236-1747314000-1747323000@cvsbdc.org
SUMMARY:Starting Your Food Business
DESCRIPTION:Join the Central Virginia SBDC and Fluvanna Economic Development Authority for an in-depth workshop at the Fluvanna Community Center that covers various aspects of working with food\, including sales regulations\, food truck service\, and packaged food retail. This training will also walk you through the steps to get registered with VDACS/VDH and obtain a Food Manager Certification! \nPresenters: Hope Lawrence\, food and beverage sales expert; Tom Kelly\, launch planning expert \n  \nRegister
URL:https://cvsbdc.org/events/starting-your-food-business/
LOCATION:Fluvanna Community Center\, 5725 James Madison Hwy\, Fork Union\, 23055\, United States
CATEGORIES:Food Business,Starting a Business
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250521T170000
DTEND;TZID=America/New_York:20250521T190000
DTSTAMP:20260506T163934
CREATED:20250313T104433Z
LAST-MODIFIED:20250411T202309Z
UID:17151-1747846800-1747854000@cvsbdc.org
SUMMARY:BET Session 4: Marketing\, Sales & Your Brand
DESCRIPTION:BET Session 4: Marketing\, Sales & Your Brand \nAre you curious about navigating online sales and marketing versus traditional methods?\n\nDo you want to explore the best strategies for launching a new product or service?\nCould you use guidance on building your brand’s value and communicating what makes your business stand out?\n\nIn this workshop\, we’ll cover how to identify your target customers\, the tools to connect with them and drive sales\, and how your brand resonates with both customers and employees. We’ll also discuss strategies and tools for identifying market fit\, developing marketing and sales plans\, and executing them effectively. \nIn-person at the Culpeper Economic Development Center\, 803 S. Main Street\, Culpeper\, VA\, 22701 or \nVIRTUAL event via Zoom \nREGISTER
URL:https://cvsbdc.org/events/bet-session-4-marketing-sales-your-brand/
LOCATION:Culpeper Economic Development Center\, 803 South Main St\, Culpeper\, VA\, 22701\, United States
CATEGORIES:Starting a Business
ATTACH;FMTTYPE=image/png:https://cvsbdc.org/wp-content/uploads/2025/03/Untitled-design-2.png
ORGANIZER;CN="Central Virginia Small Business Development Center (CVSBDC)":MAILTO:events@cvsbdc.org
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